Do I have to start with Positioning?+
No. Start with the problem you need to solve. Each Plan is designed as a complete solution to a specific business need.
What is the difference between Marketing Direction and Marketing Foundation?+
Marketing Direction gives you the marketing priorities, audiences, channels, themes and 180-day plan. Marketing Foundation connects positioning, messaging, marketing strategy and core brand assets into one complete system.
Is Brand & Presence just a website project?+
No. The website is one part of it. The offer is designed to make your company presence consistent across the website, corporate profile and leadership and company LinkedIn presence.
Can we use the work with our internal marketing team?+
Yes. The outputs are designed to give your team clear direction, messaging and assets they can use after the engagement.
Do you offer ongoing marketing support?+
Yes. Services such as Personal Branding, vCMO Retainership, Email Marketing and WhatsApp Marketing can support the business after the foundation is in place.
Can we buy a service without taking a Plan?+
Yes. Services can work as standalone engagements where the requirement is clear.
Do you work only with IT Channel companies?+
Our core focus is IT Channel, SaaS and B2B Tech companies. The common thread is a complex business that needs to be explained clearly to the market.
How do we know which Plan is right for us?+
Start with the problem you want to solve. If you are unsure, tell us where the company is today and we will tell you where to start.
