Most channel partners waste their MDF, or never claim it at all.
OEM market development funds are sitting there. Most partners either miss the claim window or spend it on campaigns with no clear message behind them.
WHY
OEMs give channel partners funds specifically to market jointly. Most partners either do not know how to structure a compliant campaign, or spend it on generic activity that does not tie back to a real positioning. That is money left on the table, or spent without return.
WHAT
Campaign structuring aligned to each OEM's specific MDF guidelines. Messaging pulled directly from your BUILD positioning, not generic templates. Claim documentation support so funds do not go unclaimed. Campaign reporting built for OEM review requirements.
Useful work. Clearly scoped.
MDF campaign plan, mapped to your OEM partners
Creative and messaging built for compliance and approval
Claim process support and documentation
Post campaign report for OEM review
Before you decide.
Does this replace BUILD?
No. These are AMPLIFY services. BUILD establishes the positioning and foundation first.
Can this be used for a specific campaign or period?
Yes. The scope can be shaped around the business need and the commercial objective.
Will the work follow our BUILD messaging?
Yes. The strongest results come when visibility and campaigns use the same positioning and messaging already established in BUILD.