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Five words you come across every week but have never paused to understand enough

You are at an industry event. Someone from another company, maybe a client, maybe a OEM or even a peer, asks

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How to Make Industry Events Work | Synoptiq Insights

How to make Industry Events work for your business Every founder in IT Channels, VAD, B2B tech or SaaS space takes

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How IT Channel Founders Find the Right New OEM | Synoptiq

Main naya OEM kaise dhoondhoon? The question every VAD founder asks. The answer is more complicated than it looks. “Main naya

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Why Your Category Label Is Hurting Your Positioning | Synoptiq

Your category is eating away your positioning! At the ASIRT Synergy Biz Conclave last week, I sat through several presentations and

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Why Focus Beats Size in B2B Tech Valuation | Synoptiq

Why the founders building focused businesses are quietly becoming more valuable than the ones building bigger ones. Most IT Channel founders

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Why Your Positioning Is Hurting Your Pitch | Synoptiq Insights

And how to fix your IT channel positioning “We are an innovative, customer centric IT solutions provider, serving as your trusted

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Why Your Positioning Should Be About Your Client | Synoptiq

Your enterprise client has already formed an opinion about your company before your sales team even gets a callback. It starts

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Why That Nagging Feeling About Your Brand Is Real | Synoptiq

Every founder feels this. You are in a client meeting. The deal goes well. You walk out feeling good. Then, somewhere

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What Your Exit Plan and Hiring Reveal About Your Brand | Synoptiq

Right now, across the IT channel, we are seeing two major business moves happening at the exact same time. On one

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What Brand Strategy Actually

Ask any IT Channel or SaaS founder what branding means, and they will give you the textbook answer: “It is what

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